Panel Discussion – The Decline of Black-Owned Advertising Agencies

According to research conducted by the Nielsen Company, African Americans will have collective buying power of $1.1 trillion this year. Yet, over the past decade, an increasing number of companies have cut budgets for advertising aimed at Black consumers. The trend is directly reflected in the decline of advertising agencies owned and operated by African Americans. Advertising executives McGhee Osse, co-CEO of Burrell Communications Group; Carol H. Williams, president and CEO of Carol H. Williams Advertising; and Eugene Morris, founder of the recently shuttered EMorris Communications, join us for an extensive discussion of the trend.